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| 'Women's work'-poster from World War II, Australia 1943 Photo credit: Wikipedia/Australian War Memorial, Accession No ARTV01064 |
Who knew that simply changing the key respondents of a survey would completely transform the process? In over a decade of field work experience, I have developed a set of best practices for myself and our team to be able to conduct a survey of almost any nature. Little did I know that my experience was limited to only a half of the population. Designing the survey with women as key respondents had some extremely unexpected and interesting implications.






